At 12:30 pm EST/9:30 am PST, I’ll be one of the presenters during an Efficiency First webinar on developing a marketing plan. (If you’re reading this before the webinar, it not too late to register. If after, you should be able to view the webinar in the EF archives.)
Here are couple of resources aligning with my section of the discussion.
- A short article on your marketing plan.
- A simple template to help you map out your marketing budget and campaigns for the year. (Download Excel .xlsx file) It includes a basic tool to illustrate how to analyze your previous marketing, tracking and measuring performance of different campaigns so you can keep doing what works and change what doesn’t.
Efficiency First members can view the recorded webinar. For others, the slide deck delivered is below.