Solar tariffs: Stupid policy, but it won’t kill the industry

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The death of solar has been exaggerated.

The Trump administration just levied a 30% tariff in imported solar panels from several countries (but not on India at this point). This is a ...

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Focusing on payback to motivate customers?

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My experience has shown that focusing on payback is usually one of the least effective ...

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What #MeToo means to me

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I generally reserve this space for professional content. And it is exactly in that context that I’m going to comment on the #MeToo messages I’ve been seeing, although at some point it’s impossible to separate the ...

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You Got the Phone Call. Now What?

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A coffee-stained napkin is not the best CRM system!

Leads are the starting point. Now you’ve got to ...

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Guerrilla Marketing in HVAC and Home Performance

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gorilla marketingNo, not Gorilla Marketing! Guerrilla Marketing, a concept I first discovered in a book by Jay ...

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Some Marketing “Don’ts” For Home Performance Contractors

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reasons people callDon’t expect the words “home performance” to make your phone ring. People don’t know what home ...

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Are Existing Customers YOUR Best Source of Business?

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Successful contractors who’ve been around at least a few years will tell you that referrals are a huge driver in their business. And they should be. The best customer should the one you ...

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Your HVAC & Home Performance Marketing Plan

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This is the first in a series of posts during the arbitrarily-proclaimed Focus on Marketing Week. Check back each day this week for another marketing morsel.

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Lucky 13: Sales Tips for Home Energy Contractors

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No Booties - mud copyI recent got a request from a contractor who didn’t have ...

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Can your Advisor charge more than book price?

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I had a good discussion with a client about my last post, specifically about allowing your Advisors the discretion to discount.

He asked if he could apply the same methodology in reverse (his ...

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