HPC Offers Scholarships to Amp Up Diversity and Fresh Thinking at ACI Conference

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Natl16_WebBanner_634x332For 30 years, ACI has been the best conference and gathering in North America for those in the home energy retrofit industry. Now, the Home Performance Coalition (HPC) is offering 75 scholarships to attend the 2016 ACI National Home Performance Conference, April 4-7, in Austin, Texas. HPC will award these scholarships will be awarded to small contractors, underrepresented populations, ...

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Who runs your business? You? Or “the program”?

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At the Helm, N.C. WyethThis week, I’ve been thinking about one of my 2016 predictions, namely that we’re going to see some home performance contractors closing up shop this year.  And I’m also looking ahead to next month at the ACI New York Regional Home Performance Conference in Saratoga next month.

One of the themes (and one ...

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Moments of Truth

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helping hand up a rockEverything you do is either going to help your marketing or hurt it. Likewise, everything you do is either going to help you make your next sale or get in the way of that sale.

Your next hire.

How well you train them.

How they answer the phone.

Whether they drive on the flowers or not.

The quality of the air-sealing you do.

Whether ...

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Who is home performance for?

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24141345526_4d9cabe667_zIs home performance only for people who call asking for “home performance”? Is home performance only for those participating in a utility program? Is home performance only for people who what cost-effective energy efficiency improvements?

Is home performance for anyone who has problems in their home and who would be happy if the problems went away? Is home performance for people who have ...

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Part II: Outlook and Predictions for 2016

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15910980881_365bc9808d_zYesterday,  I checked in on my assumptions for 2015. Today, I’m offering up my outlook for 2016 in the residential energy-efficiency and renewable-energy world (steering clear of presidential primary predictions!).

The first part is simple. I’m doubling down on the same predictions for 2015. Even those I didn’t get quite right! But with some twists. And I’ll ...

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Part 1: How were my guesses for 2015?

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13982836004_b64f5eff21_zThere’s no telling what is going to happen in that wacky Republican presidential primary contest (well—I am quite confident Donald Trump will continue his bluster-filled bullying and make some outrageous statements). But this week, I’ll make some guesses about the home performance market for 2016.

First, though, it seems only fair that I take a look back at Continue Reading →

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Excited about HPC’s Market Innovation Forum

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HPC Market Innovation ForumLast week, I had the pleasure of attending the Home Performance Coalition‘s, “Market Innovation Forum” in San Francisco. There was some interesting blue sky discussion, but also some new tactical approaches along with the commitments to make them happen. HPC will report out on the ideas discussed, but I’m jumping the gun and highlighting some of the ...

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Observations from an Energy Audit Mystery Shopper

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Last week I had the chance to mystery shop what was supposed to be an “energy audit”. Alas, it mirrored a lot of what I’ve seen too many times. Here’s quick summary.

The good.  The auditor had the basic blower door diagnostic competency. He was able to spot the major problems in the attic and propose good attic air-sealing and insulation solutions, extending to venting of bath fans which currently terminate in the attic. Taken in isolation, the attic recommendations were ...

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Put it in Words that Mike’s Mom Would Understand

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Mikes Mom

Those who’ve worked with me on an in-house sales training program or attended a sales training workshop know I like to start with some foundational elements. Right near the top of that list is my mantra “Put it in words Mike’s Mom would understand.” Sounds simple. But it’s not easy.  And it is very important. Let me explain.

My mom is a sharp cookie. (A sharp cookie? That sounds ...

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