4 Traps to Avoid in Selling Home Performance

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You want the sale. We all want the sale! Maybe you’re very hungry to post some numbers or push to hit the plan. That’s OK. But don’t let that get in the way of good approaches. It’s easier to stick with a good process when you’ve got ample leads, a solid pipeline, and you’re been hitting the numbers. So, try to stay ahead and…use effective lead generation, maintain your pipeline, and stay on top of your plan and what ...
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What you’re missing in the furnace (or windows or solar or…) call

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missed opportunityIncreasingly contractors are sensing the tremendous opportunity to add a broader array of “home performance” services to their business. Gearing up to deliver is an investment in training, equipment, and processes that might easily run $100,000 of initial investment if one fully accounts for the time and effort. Once they’re ready to go something all too frequently happens. Silence. A common refrain is “we’re not getting any home performance ...
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Build Value (from both sides) to Drive Sales

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value benefit cost

If you can’t build and sell value, you have to compete on price. If you compete (and win) on price, it’s very unlikely you’ll be able to do things right and make a fair profit (although you might be able to do one of those two).

Inherent to my view of home performance is doing things right. And you deserve ...

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Women athletes, the Olympics, and how to crush the competition in your contracting business

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For those keeping score by country, the U.S. crushed the competition in Rio with 121 medals. China was second with 70, Britain third with 67. They wouldn’t have done it without the women (61 medals), who earned more than the men (60).

There are some important lessons for contractors here.

First, by supporting women, women can thrive. The U.S. supports women athletes at all levels better than anyone else.

What if we did that in the business world, too? What if we helped ...

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Grow leaders: ask your team questions, let them solve problems

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Do you want a high performing team? One important step to take is to stop doing their work for them.

For many managers, the first inclination is to tackle every problem. And if an employee asks a question, to immediately answer it. Often, you’re better off resisting that urge.

When you jump in and answer the question, you don’t give you employee a chance to to think through the problem herself. She misses on on the problem-solving process and the chance ...

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How Efficient is Your Home Efficiency Business?

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Muda in home performance - Waste reduces value and hurts profits

We talk a lot about “efficiency” and “reducing waste” in homes. But what about efficiency and reducing waste in our home improvement businesses? Can we get do better by getting leaner?

Lean home performance is an approach to design delivery systems, whether we’re talking audit, air-sealing, or air-conditioning, to minimize waste of materials, time, and effort in order to generate ...

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Building Quality with Intention

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Quality - Foster QuoteQuality doesn’t come from an inspection after the work is done. Instead, it is built in, from the beginning.

It must begin with intention not just on the immediate outcome, but as part of a process of continual improvement, always searching to increase value.

In the home improvement world, make sure that value includes not just how well you’ve air-sealed around ...

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Don’t let sunk costs rule your business

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Watch out for the sunk cost trap.Contractor: “I hate our new CRM system system.”

Me: “What don’t you like about it?”

Contractor: “It’s too hard to modify for our business. And the mobile app is clunky. Half the time the guys can’t use it and they’re either calling into the office or just missing things. I can’t really blame them though–it is hard to ...

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Your Weekly Sales Meeting Can Help You Sell!

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Home Performance Sales Meeting Infographic 3Dusting off and reworking a post from a couple of years ago because it’s still too true today! Many of you aren’t having regular sales meetings, meetings not just to meet, but to improve sales performance. Others aren’t sure what to do in a sales meetings. Let’s change that.

Next Monday morning—I like Mondays, but choose whatever slower sales morning works best for your team—start to turn ...

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Opportunity with a First Call Close

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Many home performance contractors, and even a surprising (to me anyway) number of HVAC contractors, have a multi-visit sales approach, or its evil cousin where a proposal is sent to the potential client some time, some long time, after the first visit, but without any further homeowner contact.

Opportunity

It doesn’t have to be that way. Even for contractors with average project sizes of $40,000, first-time closes are possible for as many as one-third of the sales. This is a big ...

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