4 (More) Traps to Avoid in Selling Home Performance

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You want the sale. We all want the sale! Maybe you’re very hungry to post some numbers or push to hit the plan. That’s OK. But don’t let that get in the way of good approaches. It’s easier to stick with a good process when you’ve got ample leads, a solid pipeline, and you’re been hitting the numbers. So, try to stay ahead and…use effective lead generation, maintain your pipeline, and stay on top of your plan and what ...
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Good information and financing don’t lead directly to buying energy-efficiency

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bad decisionsI heard it again last night from a couple of manufacturers who have a strong interest is selling products to increase the efficiency of homes. “People aren’t buying ROI.” They’re right.

It’s time to stop propagating a couple of myths surrounding what makes people buy or not buy home energy upgrades. The common assumptions are 1) if we give people good information and/or 2) if they can find a way to ...

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Back in the saddle!

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After a few months away (well, not really away, but taking some vacation and not going full tilt), it’s great to be back at it. I will be kicking off this blog with the intent to focus on those areas that light my fire–and that hopefully will be of interest to you, too, gentle reader!

Of course, from time to time, I’ll touch on a variety of building science topics–yes, you can count on a rant about the “Amish” heaters ...

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