Ignoring Irrational Buying Behavior Means Fewer Energy Efficiency Purchases

Posted by:

Predictably Irrational CoverCheck out Predictably Irrational by Dan Ariely.  Or just read his blog for a while. We humans are wacky when it comes to making decisions.

We’re just not rational. Here’s a good example on how different frames of reference affect decisions we make. In one of Areily’s experiments, he pretended he was giving a poetry reading and presented different ...

Continue Reading →
0

Without Contractors, Home Performance Doesn’t Work!

Posted by:

If you’re convening a conversation on home energy retrofits, you really need to include contractors who make their living in the market delivering retrofits. Period.

Over the past couple of months, I’ve had the opportunity to participate in several discussions about the home performance “industry”. (Yes, it’s small, but I still call it an industry, and I’m talking not just about those who’ve cut their teeth in home performance, but also those like smart HVAC companies adding home performance to ...

Continue Reading →
0

Role-playing. Love it or hate it, you should be doing it.

Posted by:

Practicing makes you better“You look like a dork.” OK, maybe she has a point. I’m walking around town with a 50lb. backpack on. (And wearing a shocking green fleece jacket, to boot.) But that’s OK. I’m training for an extended backcountry adventure, and I need to spend time hauling a heavy pack around so it becomes easy. So I don’t have to ...
Continue Reading →
0

Home “MPG” Labels Won’t Drive EE Improvements

Posted by:

I want to get back into some of the behavioral economics and geek-out Kahneman Style (maybe Psy could do a video?). But over the past week, a couple of conversations highlighted for me the focus on energy savings in contrast with my assertion that most people don’t buy energy-efficiency based on economic rationality. The essence of the conversation were that labeling homes would really drive efficiency and touted things like the Home Energy ...
Continue Reading →
14

The small daily things count!

Posted by:

There is an interesting piece by Jared Diamond in today’s NYTimes, That Daily Shower Can Be a Killer. The essay explores risk, and how we often look at the big scary things and ignore the small risks that confront us every day. If there is something that has a small probability of killing you—but you do it every day—it makes sense to be careful.

Too often in business, we ...

Continue Reading →
0

Reason One to Attend ACI’s National Conference

Posted by:

“Yeah, but they are [pick: ‘bigger’, ‘smaller’, ‘in a different market’, ‘just plain different’].”

If you’re holding out looking for the perfect blueprint to build your company, you certainly will have a very difficult (read “impossible”) time finding one. The lessons from no other company will be an exact fit for you. You can’t do exactly what anyone else has done and expect the same result. That’s in part because you can’t do exactly what they have done. And in ...

Continue Reading →
0

4 (More) Traps to Avoid in Selling Home Performance

Posted by:

You want the sale. We all want the sale! Maybe you’re very hungry to post some numbers or push to hit the plan. That’s OK. But don’t let that get in the way of good approaches. It’s easier to stick with a good process when you’ve got ample leads, a solid pipeline, and you’re been hitting the numbers. So, try to stay ahead and…use effective lead generation, maintain your pipeline, and stay on top of your plan and what ...
Continue Reading →
0

Good information and financing don’t lead directly to buying energy-efficiency

Posted by:

bad decisionsI heard it again last night from a couple of manufacturers who have a strong interest is selling products to increase the efficiency of homes. “People aren’t buying ROI.” They’re right.

It’s time to stop propagating a couple of myths surrounding what makes people buy or not buy home energy upgrades. The common assumptions are 1) if we give people good ...

Continue Reading →
0
Page 23 of 24 «...102021222324