Build Value (from both sides of the equation) to Drive Sales

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value benefit cost

If you can’t build and sell value, you have to compete on ...

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Moments of Truth

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helping hand up a rockEverything you do is either going to help your marketing or hurt it. Likewise, everything you do is either ...

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Not in a Home Performance Peer Group? You’re Missing Out!

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Dog Pack“What sort of gross margins should I expect from our insulation division?”

“How ...

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Going for cheap

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In our industry, the company trying to win every project with the lowest price is often the one who goes out of business.

Or arguably worse, stays in business, and struggles and stresses every week to keep things going, hiding from ...

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Customer Service Matters

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No Booties - mud copyYes, you can air seal around a flue pipe with world-class quality. But that alone isn’t going to ...

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Observations from an Energy Audit Mystery Shopper

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Last week I had the chance to mystery shop what was supposed to be an “energy audit”. Alas, it mirrored a lot of what I’ve seen too many times. Here’s quick summary.

The good.  The auditor had ...

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Is Your Contracting Company Going to Get Ubered (or Amazoned)?

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no to uberIt seems a lot of cab companies where caught off-guard by Uber. They’re ...

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Even in the Efficiency World, Quality is NOT Unidimensional

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Quality = Energy Savings. Or, more refined, Quality = Energy Savings v. Savings Prediction. So proclaim the efficiency elite.

Now you won’t find me arguing against either energy savings, or savings delivered v. savings predicted ...

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3 Common Home Performance Contracting Mistakes

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Home Performance is a tough business. It can also be very rewarding—on many levels—when done right. Done right. There is a tendency in our industry to focus on the technical side. This is understandable, especially since we’re ...

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Make home improvement easier for your customers…with financing

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In the home performance world, and in residential service contracting in general, when it comes to paying for work, cash is still king. But relying 100% on cash transactions with your customers means you miss ...

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