Keeping good employees…It’s not just about the money

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Money can be a motivator. Or a de-motivator if done poorly and people perceive it to be unfair. However, we also know that it’s not just about the money. Ask anyone who’s ever worked for ...

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Recruiting and retaining: Are you paying your team enough?

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Perhaps the single biggest and most frequent issue I hear contractors wrestling with these days is finding and keeping good people, from installers and techs, to office staff and sales people.

What attracts people and ...

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Quality Requires System Thinking

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Change is the law of life. And those who look only to the past or present are certain to miss the future.
–John F. Kennedy

Change sets before us on all boundaries. Communication, computing and consumption are advancing at a ...

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Not in a Home Performance Peer Group? You’re Missing Out!

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Dog Pack“What sort of gross margins should I expect from our insulation division?”

“How ...

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Don’t let sunk costs rule your business

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Watch out for the sunk cost trap.Contractor: “I hate our new CRM system system.”

Me: “What don’t you like about ...

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Success With Quality Management Systems (QMS)

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Talking about goodness is easy; achieving it is difficult.                                                  ...

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Solar tariffs: Stupid policy, but it won’t kill the industry

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The death of solar has been exaggerated.

The Trump administration just levied a 30% tariff in imported solar panels from several countries (but not on India at this point). This is a a foolish ...

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Some Marketing “Don’ts” For Home Performance Contractors

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reasons people callDon’t expect the words “home performance” to make your phone ring. People don’t know what home performance is. ...

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Are Existing Customers YOUR Best Source of Business?

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Successful contractors who’ve been around at least a few years will tell you that referrals are a huge driver in their business. And they should be. The best customer should the one you have already. ...

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Your HVAC & Home Performance Marketing Plan

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This is the first in a series of posts during the arbitrarily-proclaimed Focus on Marketing Week. Check back each day this week for another marketing morsel.

Lead Soures

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