2018 is Half Done. How Are You Doing?

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You should be closing the books on June in the coming days. (Many successful companies close their books by the 10th of each month.) And if you’re like most contractors, whose fiscal year ...

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Comfortable, quiet, dust-free: qualities that people care about

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You’ve heard me talk about it again and again. The market–most consumers–aren’t as passionate about the energy performance of buildings, of homes, as you and me are. And for far too long we’ve ...

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Solar tariffs: Stupid policy, but it won’t kill the industry

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The death of solar has been exaggerated.

The Trump administration just levied a 30% tariff in imported solar panels from several countries (but not on India at this point). This is a ...

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Focusing on payback to motivate customers?

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My experience has shown that focusing on payback is usually one of the least effective ...

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You Got the Phone Call. Now What?

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A coffee-stained napkin is not the best CRM system!

Leads are the starting point. Now you’ve got to ...

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Some Marketing “Don’ts” For Home Performance Contractors

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reasons people callDon’t expect the words “home performance” to make your phone ring. People don’t know what home ...

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Are Existing Customers YOUR Best Source of Business?

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Successful contractors who’ve been around at least a few years will tell you that referrals are a huge driver in their business. And they should be. The best customer should the one you ...

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Your HVAC & Home Performance Marketing Plan

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This is the first in a series of posts during the arbitrarily-proclaimed Focus on Marketing Week. Check back each day this week for another marketing morsel.

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Build Value (from both sides of the equation) to Drive Sales

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value benefit cost

If you can’t build and sell value, you have to ...

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Moments of Truth

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helping hand up a rockEverything you do is either going to help your marketing or hurt it. Likewise, everything you do ...

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