What you’re missing in the furnace (or windows or solar or…) call

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missed opportunityIncreasingly contractors are sensing the tremendous opportunity to add a broader array of ...

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Energy Scores, Financing, and the Myth of Rationality

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bad decisionsGeeking out on behavioral economics…

A few statements in meetings over the past few weeks suggested that more a rating or score and a better loan product are all ...

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What radius marketing tactics work for you?

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Radius MarketingThe hand pops up. “What exactly is this radius marketing you’re talking about?”

I simply mean a ...

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So many reasons! ACI’s 2015 National Conference Promises to Be the Best Yet!

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Natl15_WebBanner_634x332Hurry!  Bumping up against Jazz Fest, the hotel block at Continue Reading →

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“Power and Persuasion: Behavior Science in the Energy Conservation Sector”

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Those who know me know my fascination with behavioral economics, including its implications in the energy arena. Often the connections have to be made in a general way, translating concepts to energy-efficiency. Other ...

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Dump the Jargon and Focus on the Value

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You’ve heard me talk about avoiding jargon and using “words that Mike’s mom would understand“. And engaging people based on what they value rather than what you like to talk about. The following ...

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DOE’s Building Science “Power Words” Translator

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jargon no-jargon expamplesThanks to home performance social media maven Sean Lintow (@The_HTRC, for all you Tweeples), ...

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Put it in Words that Mike’s Mom Would Understand

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Words Mikes Mom Would UnderstandMy mom is a sharp cookie. (A sharp cookie? That sounds dangerous.)

But she’s ...

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A lead by any other name…may still be a home performance lead

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Home Performance Leads Come in Many ShapesIn a several recent conversations with contractors, ...

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Staged Retrofits, The False Debate

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Staged Retrofits

In several industry conversations over the past few months, there’s been debate about whether we should take a “staged” retrofit approach. Powersmith’s Dan Kartzman does a good job rebutting the notion this will be a panacea in ...

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