Reason #3 to Attend 2014

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At ACI  2014 Peter Troast riffs on social media and the internet in a home performance businessLooking to learn about ...

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Dump the Jargon

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The Scenario: You’ve completed an audit1 and are relaying findings to a homeowner:

Marketing home performance? You can't use ACH50, CAZ, or thermal bypass. You've got to use words my mom understands. Continue Reading →

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How is Your Gas Pump Pitch?

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Most residential HVAC and home performance contractors don’t spend a lot of time in elevators. But they are likely to stop to put gas in the vehicle from time to time. In the particular way he always ...

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MCKinsey: Not Everyone Buys Energy-Efficiency

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“Paradoxical though it may seem, it doesn’t make sense for a campaign seeking broader consumer engagement on energy efficiency to focus on the environment.” So state the McKinsey consultant authors of an article “Giving ...

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Efficiency First Webinar Today: Your Marketing Plan

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At 12:30 pm EST/9:30 am PST, I’ll be one of the presenters during an Efficiency First webinar on developing a marketing plan. (If you’re reading this before the webinar, it not too late to

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Dan Ariely’s Introduction to Behavioral Economics

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In a couple of posts this week, I’ve mentioned behavioral economics. Whether you’re in marketing, sales, operations, or management, there are important lessons from this field.

Although I mentioned it in a footnote earlier, it’s worth calling out ...

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Helping Your Customers Decide By Offering the Right Choices

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We like choices. Would you care for the red or white? An IPA or a Porter or a Bud Light? Maybe it’s the sense of control. There’s research suggesting that this is hard-wired into ...

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Last Week’s Lesson: 5 Things Contractors Want to Know

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Thanks to Build It Green and PG&E, I had the pleasure last week of delivering a couple of two-day business training sessions for HVAC and home performance contractors. We covered a lot of ground looking ...

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Why should a home performance contractor care about windows?

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OLYMPUS DIGITAL CAMERAA lot of energy-efficiency mavens love to hate windows. I think they’re wrong to do ...

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Guaranteeing Energy Savings

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Guaranteed SavingsYou can guarantee energy savings. And you can start now.

First, a caution. You’ve heard me mention Amory Lovins and his assertion that ...

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