Hot Water (and Cold Beer!)

Posted by:

Share Button

Last week at Building Science Summer Camp, hot water efficiency guru Gary Klein (see Gary’s presentation or see him live!) stated it’s first ...

Continue Reading →
2

Who is Your Customer?

Posted by:

Share Button

Whether you’re talking marketing or sales, you want to make sure your message hits home with your customer. Because customers are different, it pays to think about who you’re targeting as you craft your messages or make your pitch.

Note, ...

Continue Reading →
0

Driving the energy efficiency conversation?

Posted by:

Share Button

EIA Gasoline Dollars per HomeThe recent issue of Home Energy inspired me to look at

Continue Reading →
1

Your Marketing Worked. You Got the Phone Call. Now What?

Posted by:

Share Button

A coffee-stained napkin is not the best CRM system!The phone rings! Congratulations, your marketing worked, and ...

Continue Reading →
3

Guerrilla Marketing in Home Performance

Posted by:

Share Button

gorilla marketingNo, not Gorilla Marketing! Guerrilla Marketing, a concept I first discovered in a book by Jay Conrad Levinson, a book that ...

Continue Reading →
0

The Gas Pump Pitch

Posted by:

Share Button

Most residential HVAC and home performance contractors don’t spend a lot of time in elevators. But they are likely to stop to put gas in the vehicle from time to time. In the way he always captures the vernacular, ...

Continue Reading →
0

Improving Online Lead Generation: 6 Simple Things

Posted by:

Share Button

Small business marketing these days is in a constant state of upheaval. The old ways that contracting businesses drove leads–such as the Yellow Pages or Direct Mail–are no longer enough to drive the bulk of your ...

Continue Reading →
0

Are Existing Customers YOUR Best Source of Business?

Posted by:

Share Button

Successful contractors who’ve been around at least a few years will tell you that referrals are a huge driver in their business. And they should be. The best customer should the one you have already. ...

Continue Reading →
0

Are Existing Customers YOUR Best Source of Business?

Posted by:

Share Button

Successful contractors who’ve been around at least a few years will tell you that referrals are a huge driver in their business. And they should be. The best customer should the one you have already. ...

Continue Reading →
0

Your HVAC & Home Performance Marketing Plan

Posted by:

Share Button

This is the first in a series of posts during the arbitrarily-proclaimed Focus on Marketing Week. Check back each day this week for another marketing morsel.

Lead Soures Continue Reading →

0
Page 5 of 6 «...23456