Your HVAC & Home Performance Marketing Plan

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This is the first in a series of posts during the arbitrarily-proclaimed Focus on Marketing Week. Check back each day this week for another marketing morsel.

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Ignoring Irrational Buying Behavior Means Fewer Energy Efficiency Purchases

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Predictably Irrational CoverCheck out Predictably Irrational by Dan Ariely.  Or just read his blog for ...

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Good information and financing don’t lead directly to buying energy-efficiency

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bad decisionsI heard it again last night from a couple of manufacturers who have a ...

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