Are Existing Customers YOUR Best Source of Business?

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Successful contractors who’ve been around at least a few years will tell you that referrals are a huge driver in their business. And they should be. The best customer should the one you ...

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Your HVAC & Home Performance Marketing Plan

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This is the first in a series of posts during the arbitrarily-proclaimed Focus on Marketing Week. Check back each day this week for another marketing morsel.

Lead Soures

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Hiring the Right People Makes the Whole Thing Easier!

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hire the right peopleHave you ever worked with some one who drags you down? Have you seen a bad attitude spread like this ...

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3 Common Mistakes Contractors Should Avoid

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Home Performance is a tough business. It can also be very rewarding—on many levels—when done right. Done right. There is a tendency in our industry to focus on the technical side. This is understandable, especially ...

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Ignoring Irrational Buying Behavior Means Fewer Energy Efficiency Purchases

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Predictably Irrational CoverCheck out Predictably Irrational by Dan Ariely.  Or just read his ...

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Without Contractors, Home Performance Doesn’t Work!

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If you’re convening a conversation on home energy retrofits, you really need to include contractors who make their living in the market delivering retrofits. Period.

Over the past couple of months, I’ve had the opportunity to ...

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Role-playing. Love it or hate it, you should be doing it.

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Practicing makes you better“You look like a dork.” OK, maybe she has a ...

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Home “MPG” Labels Won’t Drive EE Improvements

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I want to get back into some of the behavioral economics and geek-out Kahneman Style (maybe Psy could do a video?). But over the past week, a couple of conversations highlighted for me the ...

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The small daily things count!

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There is an interesting piece by Jared Diamond in today’s NYTimes, That Daily Shower Can Be a Killer. The essay explores risk, and how ...

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Reason One to Attend ACI’s National Conference

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“Yeah, but they are [pick: ‘bigger’, ‘smaller’, ‘in a different market’, ‘just plain different’].”

If you’re holding out looking for the perfect blueprint to build your company, you certainly will have a very difficult (read ...

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