Solar tariffs: Stupid policy, but it won’t kill the industry

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The death of solar has been exaggerated.

The Trump administration just levied a 30% tariff in imported solar panels from several countries (but not on India at this point). This is a ...

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Cracking the Quality Code – Part 2

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Yesterday, in Part 1 I talked about my definition of quality. Repeat after me: “Quality is meeting agreed-upon requirements and standards for every part of every job.” Today, I discuss those standards a ...

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Cracking the Quality Code – Part 1

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While Mike is off fighting other battles for the next couple of months, John Tooley has stepped in to talk about quality from his unique, practical, and effective perspective.

Over the course of my 30-plus ...

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Focusing on payback to motivate customers?

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My experience has shown that focusing on payback is usually one of the least effective ...

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You Got the Phone Call. Now What?

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A coffee-stained napkin is not the best CRM system!

Leads are the starting point. Now you’ve got to ...

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Some Marketing “Don’ts” For Home Performance Contractors

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reasons people callDon’t expect the words “home performance” to make your phone ring. People don’t know what home ...

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Are Existing Customers YOUR Best Source of Business?

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Successful contractors who’ve been around at least a few years will tell you that referrals are a huge driver in their business. And they should be. The best customer should the one you ...

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Your HVAC & Home Performance Marketing Plan

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This is the first in a series of posts during the arbitrarily-proclaimed Focus on Marketing Week. Check back each day this week for another marketing morsel.

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Lucky 13: Sales Tips for Home Energy Contractors

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No Booties - mud copyI recent got a request from a contractor who didn’t have ...

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Can your Advisor charge more than book price?

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I had a good discussion with a client about my last post, specifically about allowing your Advisors the discretion to discount.

He asked if he could apply the same methodology in reverse (his ...

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