Your Weekly Sales Meeting Can Help You Sell!

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Home Performance Sales Meeting Infographic 3Dusting off and reworking a post from a couple of ...

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Opportunity with a First Call Close

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Many home performance contractors, and even a surprising (to me anyway) number of HVAC contractors, have a multi-visit sales approach, or its evil cousin where a proposal is sent to the potential client some time, some long ...

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6 Ways to Screw Up Hiring a New Sales Person

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Following on yesterday’s post about good people in the industry, I wanted to talk a bit about hiring.

I’m working with a few contractors who are looking for additional sales staff right now.

Hiring ...

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Thanks for the people

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RR quoteOne of the great things about this industry is the people I’ve had the chance to work with. And hope to work ...

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Owner’s Salary v. Profit

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I had this conversation again.

The owner’s salary is not profit. And the owner’s salary shouldn’t come out of profit.

If the owner works in the field, her salary comes from the cost of sales just like any other crew person. If ...

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Program Folks, What’s the Value Proposition for Contractors?

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<Insert the sound of my palm hitting my forward here>

Potential Client X recently launched a pilot efficiency program. Following a long-standing tradition, they designed the program without talking to the contractors that they want to ...

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Going for cheap

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In our industry, the company trying to win every project with the lowest price is often the one who goes out of business.

Or arguably worse, stays in business, and struggles and stresses every week to keep things going, hiding from ...

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Untapped business–following up with the sales you didn’t close

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You probably don’t close 100% of your sales calls. And you probably never will.

But you can take a step in the right direction. When is the last time you reached out to all those ...

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Designing Effective Home Efficiency Programs

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With several discussions over the past two weeks about the program-contractor interface, I thought it would be worthwhile to go back to the archives. Home performance programs have cited difficulty in attracting contractors and getting certain types of ...

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Customer Service Matters

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No Booties - mud copyYes, you can air seal around a flue pipe with world-class quality. But that alone isn’t going to ...

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