Comfortable, quiet, dust-free: qualities that people care about

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You’ve heard me talk about it again and again. The market–most consumers–aren’t as passionate about the energy performance of buildings, of homes, as you and me are. And for far too long we’ve ignored that.

To ...

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Solar tariffs: Stupid policy, but it won’t kill the industry

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The death of solar has been exaggerated.

The Trump administration just levied a 30% tariff in imported solar panels from several countries (but not on India at this point). This is a a foolish ...

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Focusing on payback to motivate customers?

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My experience has shown that focusing on payback is usually one of the least effective ways to ...

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You Got the Phone Call. Now What?

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A coffee-stained napkin is not the best CRM system!

Leads are the starting point. Now you’ve got to help them ...

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Lucky 13: Sales Tips for Home Energy Contractors

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No Booties - mud copyI recent got a request from a contractor who didn’t have time for ...

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Can your Advisor charge more than book price?

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I had a good discussion with a client about my last post, specifically about allowing your Advisors the discretion to discount.

He asked if he could apply the same methodology in reverse (his only sales ...

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Contractors, Are Your Sales Advisors on Commission?

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In follow-up questions from recent sales trainings, I’ve been asked, “Mike, how should I be paying my Comfort Advisors?”

The short answer: On commission. I’ll elaborate on that below.

Some contractors, especially newer “home performance” contractors, pay salary. Often ...

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6 Ways to Screw Up Hiring a New Sales Person

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I wanted to talk a bit about hiring, and maybe pick up on that thread from a different angle next week.

I’m working with a few contractors who are looking for additional sales staff ...

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A Tale of Two Value Propositions

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Last week, I talked about value from both the benefit and the cost sides. Let’s dive into the benefit side a bit more deeply…and not the way many of us energy nerds often do.

Here’s a ...

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Build Value (from both sides of the equation) to Drive Sales

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value benefit cost

If you can’t build and sell value, you have to compete on ...

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