You’ve heard me talk about it again and again. The market–most consumers–aren’t as passionate about the energy performance of buildings, of homes, as you and me are. And for far too long we’ve ignored that.
In follow-up questions from recent sales trainings, I’ve been asked, “Mike, how should I be paying my Comfort Advisors?”
The short answer: On commission. I’ll elaborate on that below.
Some contractors, especially newer “home performance” contractors, pay salary. Often ...