Overcoming Barriers to Building Electrification

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Over on LinkedIn last week, I shared a GTM article arising from a Rocky Mountain Institute summit, “

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Designing Effective Home Efficiency Programs – A Recap

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Collecting a series of tweets of archival content over the past 10 days, I thought it would be worthwhile to provide a quick recap. Home performance programs have cited difficulty in attracting contractors ...

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Comfortable, quiet, dust-free: qualities that people care about

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You’ve heard me talk about it again and again. The market–most consumers–aren’t as passionate about the energy performance of buildings, of homes, as you and me are. And for far too long we’ve ...

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Don’t let sunk costs rule your business

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Watch out for the sunk cost trap.Contractor: “I hate our new CRM system system.”

Me: “What don’t you ...

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Home Efficiency Measure Pricing – How Should Programs Weigh In?

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A conversation that comes up frequently with efficiency programs is with respect to pricing. It sometimes sounds like this (an actual quote):

“We watch those contractors because some want to charge too ...

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A Tale of Two Value Propositions

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Last week, I talked about value from both the benefit and the cost sides. Let’s dive into the benefit side a bit more deeply…and not the way many of us energy nerds often ...

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Build Value (from both sides of the equation) to Drive Sales

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value benefit cost

If you can’t build and sell value, you have to ...

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The Home Performance Forum: Rebirth of the best online residential EE/RE/BS discussion!

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If you blinked or coughed, you might have missed a very important announcement at the National Home Performance Conference last week: The launch of the new

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The Two Very Best Things About HPC’s National Home Performance Conference Last Week

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The Home Performance Coalition’s National Conference last week in Nashville was the biggest ever. Maybe the best ever, too.

The best thing? The people. I love you ...

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Home Performance Industry Survey Results

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5-orgs-logosLast fall, with generous support from E4TheFuture, a group of five industry groups, the Building ...

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