What #MeToo means to me

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I generally reserve this space for professional content. And it is exactly in that context that I’m going to comment on the #MeToo messages I’ve been seeing, although at some point it’s impossible to separate the professional from ...

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Guerrilla Marketing in HVAC and Home Performance

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gorilla marketingNo, not Gorilla Marketing! Guerrilla Marketing, a concept I first discovered in a book by Jay Conrad Levinson, ...

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Does Your Pricing Come up Short?

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Three contractors in four weeks, each with some serious pricing problems that where hurting their businesses!

Last week, I pointed out that getting more sales doesn’t necessarily fix everything. There is some scary reflection of reality in ...

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Sales do NOT fix everything!

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You’ve heard the saying, “Sales fixes everything”, and Guy Kawasaki explains how.

The problem is that sales do NOT fix everything.

Don’t get me wrong. Sales are important. If you’re not selling, everyone can stay home. And as ...

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In Honor of Dr. Martin Luther King, Jr.

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king_splash2“Injustice anywhere is a threat to justice everywhere. We are caught in an inescapable network of mutuality, ...

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4 Traps to Avoid in Selling Home Performance

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You want the sale. We all want the sale! Maybe you’re very hungry to post some numbers or push to hit the plan. That’s OK. But don’t let that get in the way of good ...

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What you’re missing in the furnace (or windows or solar or…) call

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missed opportunityIncreasingly contractors are sensing the tremendous opportunity to add a broader array of ...

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Response to Bruce’s Question About EE Incentives

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In response to last week’s post on “Designing Effective Home Efficiency Programs“, Bruce Manclark asks regarding 3. The closer any incentives are to the energy-savings result you want, the less you need clunky and expensive ...

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The most expensive contractor (part 4 of 4)

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This is the last of a 4-part series on pricing from Mike Gorman. It costs more to deliver quality work. If it costs more, you should charge more.

How Does This Fit Together?

A lot of homeowners ...

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The most expensive contractor (part 3 of 4)

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This is Part 3 of a 4-part series on pricing from Mike Gorman. It costs more to deliver quality work. If it costs more, you should charge more.

Building Your Estimate

The starting point of any estimate ...

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