Does Your Pricing Come up Short?

Posted by:

Share Button

Three contractors in four weeks, each with some serious pricing problems that where hurting their businesses!

Last week, I pointed out that getting more sales doesn’t necessarily fix everything. There is some scary reflection of reality in ...

Continue Reading →
0

Sales do NOT fix everything!

Posted by:

Share Button

You’ve heard the saying, “Sales fixes everything”, and Guy Kawasaki explains how.

The problem is that sales do NOT fix everything.

Don’t get me wrong. Sales are important. If you’re not selling, everyone can stay home. And as ...

Continue Reading →
0

In Honor of Dr. Martin Luther King, Jr.

Posted by:

Share Button

king_splash2“Injustice anywhere is a threat to justice everywhere. We are caught in an inescapable network of mutuality, ...

Continue Reading →
0

4 Traps to Avoid in Selling Home Performance

Posted by:

Share Button

You want the sale. We all want the sale! Maybe you’re very hungry to post some numbers or push to hit the plan. That’s OK. But don’t let that get in the way of good ...

Continue Reading →
0

What you’re missing in the furnace (or windows or solar or…) call

Posted by:

Share Button

missed opportunityIncreasingly contractors are sensing the tremendous opportunity to add a broader array of ...

Continue Reading →
0

Response to Bruce’s Question About EE Incentives

Posted by:

Share Button

In response to last week’s post on “Designing Effective Home Efficiency Programs“, Bruce Manclark asks regarding 3. The closer any incentives are to the energy-savings result you want, the less you need clunky and expensive ...

Continue Reading →
0

The most expensive contractor (part 4 of 4)

Posted by:

Share Button

This is the last of a 4-part series on pricing from Mike Gorman. It costs more to deliver quality work. If it costs more, you should charge more.

How Does This Fit Together?

A lot of homeowners ...

Continue Reading →
0

The most expensive contractor (part 3 of 4)

Posted by:

Share Button

This is Part 3 of a 4-part series on pricing from Mike Gorman. It costs more to deliver quality work. If it costs more, you should charge more.

Building Your Estimate

The starting point of any estimate ...

Continue Reading →
0

The most expensive contractor (part 2 of 4)

Posted by:

Share Button

This is Part 2 of a 4-part series on pricing from Mike Gorman. It costs more to deliver quality work. If it costs more, you should charge more.

Determine a Fair Price

Instead of lower prices, try ...

Continue Reading →
0

The Most Expensive Contractor (part 1 of 4)

Posted by:

Share Button

This is the first installment of a 4-Part series on pricing from Mike Gorman. It costs more to deliver quality work. If it costs more, you should charge more.

Not everyone can be the most expensive ...

Continue Reading →
0
Page 1 of 4 1234