Don’t forget to live

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Where’s Mike? (A Personal Update)

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Hi Folks,

I’m been getting a lot of inquiries of late, and I’m not keeping up with them as fast as I would generally hold myself to. For good reason, but I thought it worth a moment ...

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Cracking the Quality Code – Part 1

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While Mike is off fighting other battles for the next couple of months, John Tooley has stepped in to talk about quality from his unique, practical, and effective perspective.

Over the course of my 30-plus ...

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What #MeToo means to me

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I generally reserve this space for professional content. And it is exactly in that context that I’m going to comment on the #MeToo messages I’ve been seeing, although at some point it’s impossible to separate the ...

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Guerrilla Marketing in HVAC and Home Performance

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gorilla marketingNo, not Gorilla Marketing! Guerrilla Marketing, a concept I first discovered in a book by Jay ...

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Does Your Pricing Come up Short?

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Three contractors in four weeks, each with some serious pricing problems that where hurting their businesses!

Last week, I pointed out that getting more sales doesn’t necessarily fix everything. There is some scary reflection of ...

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Sales do NOT fix everything!

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You’ve heard the saying, “Sales fixes everything”, and Guy Kawasaki explains how.

The problem is that sales do NOT fix everything.

Don’t get me wrong. Sales are important. If you’re not selling, everyone can stay home. ...

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In Honor of Dr. Martin Luther King, Jr.

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king_splash2“Injustice anywhere is a threat to justice everywhere. We are caught in an inescapable network ...

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4 Traps to Avoid in Selling Home Performance

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You want the sale. We all want the sale! Maybe you’re very hungry to post some numbers or push to hit the plan. That’s OK. But don’t let that get in the way ...

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What you’re missing in the furnace (or windows or solar or…) call

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missed opportunityIncreasingly contractors are sensing the tremendous opportunity to add a broader ...

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