You’ve heard me talk about it again and again. The market–most consumers–aren’t as passionate about the energy performance of buildings, of homes, as you and me are. And for far too long we’ve ignored that.
To reinforce that point, here’s a quote from the owners of a Passivehaus, a home meeting a very high standard of verified performance for us energy nerds:
“Although we are pleased by how it looks, the main benefits of the house are that it has improved our sleep, we don’t have any draughts, it’s quiet and feels calm, temperatures are stable, and we have very little dust.”
A lot of angles in there. Energy use isn’t at the top of the list for these folks. Nor for most others. Remember that, and you’re sell a lot more energy-efficiency.