Going for cheap

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In our industry, the company trying to win every project with the lowest price is often the one who goes out of business.

Or arguably worse, stays in business, and struggles and stresses every week to keep things going, hiding from a supplier so they can make payroll this week. Maybe doing subpar work along the way.

Being the least expensive shouldn’t be your goal. And it doesn’t have to be if you provide value, including the things that make a contracting company stand above the rest: quality, service, timeliness, and care.

There are customers who want the job done right, want it done on time, want it done with a contractor who protects the house and yard and dog (or cat). Win those customers over.

How do you win them over? By earning a reputation for doing the job right, doing it on time, and protecting the house and yard and dog (or cat). Every time.

(Note to homeowners looking for a contractor: the guy with the lowest bid isn’t necessarily the one who is going to do the job right, without surprises, without tracking mud on the carpets, and finish the project when they say they will. And they may on may not be in business next year to honor that 10-year guarantee they promised. Check references and buy based on the value you want. Buying on price alone doesn’t often get you what you want.)

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About the Author:

Mike Rogers is the President of OmStout Consulting. A nationally recognized expert in residential energy-efficiency, he works with contractors and programs to scale sustainable market approaches to improving homes. More on Google+

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