Dump the Jargon

Posted by:

Share Button

The Scenario: You’ve completed an audit1 and are relaying findings to a homeowner:

Marketing home performance? You can't use ACH50, CAZ, or thermal bypass. You've got to use words my mom understands.

Continue Reading →
0

A New Year’s Customer Service Resolution

Posted by:

Share Button

“Eighty percent of success is showing up.” –Woody Allen

Woody Allen might have been talking about the home improvement industry—and home performance consultants and contractors. So many don’t show up, and that makes it hard to ...

Continue Reading →
0

“Objection Handling” Overview

Posted by:

Share Button

With two back-to-back trips to the Grand Canyon over the past few weeks, it’s taken a while to continue with the objection handling thread. (BTW, to learn what canyoneering has to do with running a home performance business, ...

Continue Reading →
0

Handling Objections: A One-Scene Role-Play

Posted by:

Share Button

In a contractor sales training a couple weeks ago, the section that got the participants the most engaged was on “Handling Objections”. I want to dissect that more, but for today, I’m going to limit this ...

Continue Reading →
4