Overcoming Barriers to Building Electrification

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Over on LinkedIn last week, I shared a GTM article arising from a Rocky Mountain Institute summit, “

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2018 is Half Done. How Are You Doing?

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You should be closing the books on June in the coming days. (Many successful companies close their books by the 10th of each month.) And if you’re like most contractors, whose fiscal year ...

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Your HVAC & Home Performance Marketing Plan

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This is the first in a series of posts during the arbitrarily-proclaimed Focus on Marketing Week. Check back each day this week for another marketing morsel.

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Women athletes, the Olympics, and how to crush the competition in your contracting business

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For those keeping score by country, the U.S. crushed the competition in Rio with 121 medals. China was second with 70, Britain third with 67. They wouldn’t ...

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“Pay-for-performance” won’t save a poorly run business

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At the ACI Regional Conference this week in Sacramento, there was a session on “pay-for-performance” and some discussion about it in the halls and trade show floor. This has the potential to ...

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Reason #6 to Attend ACI: HVAC-2-HP

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ACI14 HVAC to HPYou’ve seen the HVAC-2-HP slide show. You think it might make sense. Come hear ...

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“What’s Wrong With The Home-Energy Audit Industry?”

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That was the question on a recent industry forum, the gist being why home auditors are having a hard time breaking into the mainstream.

Well, I’m not sure I agree with the premise of the question. ...

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Your HVAC & Home Performance Marketing Plan

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This is the first in a series of posts during the arbitrarily-proclaimed Focus on Marketing Week. Check back each day this week for another marketing morsel.

Lead Soures

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The small daily things count!

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There is an interesting piece by Jared Diamond in today’s NYTimes, That Daily Shower Can Be a Killer. The essay explores risk, and how ...

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How Canyoneering is Like Starting—or Growing—a Home Performance Business

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While off on what has now become a regular activity, another canyoneering adventure, I thought I’d pull this one up from the archives. Advice on preparing for canyoneering and home ...

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