Some Marketing “Don’ts” For Home Performance Contractors

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reasons people callDon’t expect the words “home performance” to make your phone ring. People don’t know what home ...

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Women athletes, the Olympics, and how to crush the competition in your contracting business

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For those keeping score by country, the U.S. crushed the competition in Rio with 121 medals. China was second with 70, Britain third with 67. They wouldn’t ...

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Part II: Outlook and Predictions for 2016

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15910980881_365bc9808d_zYesterday,  I checked in on my assumptions for 2015. Today, I’m offering up my ...

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#homeperformance #businessperformance disconnect

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TreadmillThere’s a funny–in a sad way, not a haha way–disconnect in the “home performance” industry.

Many practitioners tout the importance of solid ...

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“Pay-for-performance” won’t save a poorly run business

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At the ACI Regional Conference this week in Sacramento, there was a session on “pay-for-performance” and some discussion about it in the halls and trade show floor. This has the potential to ...

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7 Home Performance Trends to Watch in 2015

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trendsLooking ahead to 2015, I see a lot more of the same from 2014 for contractors in the residential energy and efficiency arenas. What ...

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7 Home Performance Trends to Watch in 2015

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trendsLooking ahead to 2015, I see a lot more of the same from 2014 for contractors in the residential energy and efficiency arena. What ...

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Delegating Your Way to Growth

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A guest post from my friend, Mike Gorman, whose recent book If I Sell You, I Have a Job. If I Serve You, I Create a Career! has filled a void in sales training for contractors who sell to ...

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Guaranteeing Energy Savings

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Guaranteed SavingsYou can guarantee energy savings. And you can start now.

First, a caution. You’ve heard me mention Amory Lovins and his ...

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Guerrilla Marketing in Home Performance

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gorilla marketingNo, not Gorilla Marketing! Guerrilla Marketing, a concept I first discovered in a book by Jay Conrad Levinson, a ...

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