Energy Scores, Financing, and the Myth of Rationality

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bad decisionsGeeking out on behavioral economics…

A few statements in meetings over the past few weeks suggested that more a rating or score and a better loan product ...

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Dan Ariely’s Introduction to Behavioral Economics

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In a couple of posts this week, I’ve mentioned behavioral economics. Whether you’re in marketing, sales, operations, or management, there are important lessons from this field.

Although I mentioned it in a footnote earlier, it’s worth ...

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When Home Performance programs talk pricing, they often hurt the market

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Some efficiency programs do an excellent job undermining the market and the very contractors they’d like to enlist to make efficiency improvements. And when they start talking about pricing, most ...

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Ignoring Irrational Buying Behavior Means Fewer Energy Efficiency Purchases

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Predictably Irrational CoverCheck out Predictably Irrational by Dan Ariely.  Or just read his ...

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