Don’t let sunk costs rule your business

Posted by:

Share Button

Watch out for the sunk cost trap.Contractor: “I hate our new CRM system system.”

Me: “What don’t you like about ...

Continue Reading →
2

When Home Performance programs talk pricing, they often hurt the market

Posted by:

Share Button

Some efficiency programs do an excellent job undermining the market and the very contractors they’d like to enlist to make efficiency improvements. And when they start talking about pricing, most of the ...

Continue Reading →
11

Focusing on sunk costs will sink you

Posted by:

Share Button

You just spent $10,000 on a website redesign. You tested it with several non-industry friends, and some of your family (who look like your customers) and they uniformly don’t like it. They liked a comparison site ...

Continue Reading →
0

Delegating Your Way to Growth

Posted by:

Share Button

A guest post from my friend, Mike Gorman, whose recent book If I Sell You, I Have a Job. If I Serve You, I Create a Career! has filled a void in sales training for contractors who sell to homeowners.

Who helped ...

Continue Reading →
0