Designing Effective Home Efficiency Programs – A Recap

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Collecting a series of tweets of archival content over the past 10 days, I thought it would be worthwhile to provide a quick recap. Home performance programs have cited difficulty in attracting contractors ...

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2018 is Half Done. How Are You Doing?

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You should be closing the books on June in the coming days. (Many successful companies close their books by the 10th of each month.) And if you’re like most contractors, whose fiscal year ...

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Guerrilla Marketing in HVAC and Home Performance

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gorilla marketingNo, not Gorilla Marketing! Guerrilla Marketing, a concept I first discovered in a book by Jay ...

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Some Marketing “Don’ts” For Home Performance Contractors

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reasons people callDon’t expect the words “home performance” to make your phone ring. People don’t know what home ...

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Are Existing Customers YOUR Best Source of Business?

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Successful contractors who’ve been around at least a few years will tell you that referrals are a huge driver in their business. And they should be. The best customer should the one you ...

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Your HVAC & Home Performance Marketing Plan

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This is the first in a series of posts during the arbitrarily-proclaimed Focus on Marketing Week. Check back each day this week for another marketing morsel.

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How Efficient is Your Home Efficiency Business?

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Muda in home performance - Waste reduces value and hurts profits

We talk a lot about “efficiency” and ...

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Are you giving your customers options?

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I’m surprised by the number of contractors who only offer one recommendation. (Or no recommendations, just a report on conditions found!)

I think that’s a mistake. If you’ve done a good job listening to the customer, ...

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Home Performance Industry Survey Results

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5-orgs-logosLast fall, with generous support from E4TheFuture, a group of five industry groups, the Building ...

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Selling home performance? Start with what they already know.

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“High-Performance HVAC”, “ACH50”, and the latest digital manometer are cool at a home performance conference. For most people, including most of our customers, though, these concepts are a bit too far removed ...

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