2018 is Half Done. How Are You Doing?

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You should be closing the books on June in the coming days. (Many successful companies close their books by the 10th of each month.) And if you’re like most contractors, whose fiscal year ...

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Are Existing Customers YOUR Best Source of Business?

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Successful contractors who’ve been around at least a few years will tell you that referrals are a huge driver in their business. And they should be. The best customer should the one you ...

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Your HVAC & Home Performance Marketing Plan

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This is the first in a series of posts during the arbitrarily-proclaimed Focus on Marketing Week. Check back each day this week for another marketing morsel.

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Are you giving your customers options?

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I’m surprised by the number of contractors who only offer one recommendation. (Or no recommendations, just a report on conditions found!)

I think that’s a mistake. If you’ve done a good job listening to the customer, ...

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Building Quality with Intention

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Quality - Foster QuoteQuality doesn’t come from an inspection after the work is done. Instead, it is built in, from ...

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Part 1: How were my guesses for 2015?

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13982836004_b64f5eff21_zThere’s no telling what is going to happen in that wacky Republican presidential primary contest ...

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Observations from an Energy Audit Mystery Shopper

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Last week I had the chance to mystery shop what was supposed to be an “energy audit”. Alas, it mirrored a lot of what I’ve seen too many times. Here’s quick summary.

The good.  The ...

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So many reasons! ACI’s 2015 National Conference Promises to Be the Best Yet!

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Natl15_WebBanner_634x332Hurry!  Bumping up against Jazz Fest, the hotel block at ...

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7 Home Performance Trends to Watch in 2015

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trendsLooking ahead to 2015, I see a lot more of the same from 2014 for contractors in the residential energy and efficiency arenas. What ...

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7 Home Performance Trends to Watch in 2015

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trendsLooking ahead to 2015, I see a lot more of the same from 2014 for contractors in the residential energy and efficiency arena. What ...

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