Are Existing Customers YOUR Best Source of Business?

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Successful contractors who’ve been around at least a few years will tell you that referrals are a huge driver in their business. And they should be. The best customer should the one you have already. ...

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Your HVAC & Home Performance Marketing Plan

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This is the first in a series of posts during the arbitrarily-proclaimed Focus on Marketing Week. Check back each day this week for another marketing morsel.

Lead Soures

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Are you giving your customers options?

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I’m surprised by the number of contractors who only offer one recommendation. (Or no recommendations, just a report on conditions found!)

I think that’s a mistake. If you’ve done a good job listening to the customer, you’ll have ...

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Building Quality with Intention

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Quality - Foster QuoteQuality doesn’t come from an inspection after the work is done. Instead, it is built in, from the beginning.

It ...

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Part 1: How were my guesses for 2015?

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13982836004_b64f5eff21_zThere’s no telling what is going to happen in that wacky Republican presidential primary contest (well—I am ...

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Observations from an Energy Audit Mystery Shopper

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Last week I had the chance to mystery shop what was supposed to be an “energy audit”. Alas, it mirrored a lot of what I’ve seen too many times. Here’s quick summary.

The good.  The auditor had ...

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So many reasons! ACI’s 2015 National Conference Promises to Be the Best Yet!

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Natl15_WebBanner_634x332Hurry!  Bumping up against Jazz Fest, the hotel block at Continue Reading →

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7 Home Performance Trends to Watch in 2015

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trendsLooking ahead to 2015, I see a lot more of the same from 2014 for contractors in the residential energy and efficiency arenas. What that says ...

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7 Home Performance Trends to Watch in 2015

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trendsLooking ahead to 2015, I see a lot more of the same from 2014 for contractors in the residential energy and efficiency arena. What that says ...

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Reason #6 to Attend ACI: HVAC-2-HP

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ACI14 HVAC to HPYou’ve seen the HVAC-2-HP slide show. You think it might make sense. Come hear first hand ...

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