Put it in Words that Mike’s Mom Would Understand

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Mikes Mom

Those who’ve worked with me on an in-house sales training program or attended ...

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Dump the Jargon and Focus on the Value

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You’ve heard me talk about avoiding jargon and using “words that Mike’s mom would understand“. And engaging people based on what they value rather than what you like to talk about. ...

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DOE’s Building Science “Power Words” Translator

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jargon no-jargon expamplesThanks to home performance social media maven Sean Lintow (@The_HTRC, for all ...

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Put it in Words that Mike’s Mom Would Understand

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Words Mikes Mom Would UnderstandMy mom is a sharp cookie. (A sharp cookie? That sounds ...

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Dump the Jargon

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The Scenario: You’ve completed an audit1 and are relaying findings to a homeowner:

Marketing home performance? You can't use ACH50, CAZ, or thermal bypass. You've got to use words my mom understands.

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Role-playing. Love it or hate it, you should be doing it.

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Practicing makes you better“You look like a dork.” OK, maybe she has a ...

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