You Got the Phone Call. Now What?

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A coffee-stained napkin is not the best CRM system!

Leads are the starting point. Now you’ve got to help them ...

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Guerrilla Marketing in HVAC and Home Performance

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gorilla marketingNo, not Gorilla Marketing! Guerrilla Marketing, a concept I first discovered in a book by Jay Conrad Levinson, ...

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Are Existing Customers YOUR Best Source of Business?

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Successful contractors who’ve been around at least a few years will tell you that referrals are a huge driver in their business. And they should be. The best customer should the one you have already. ...

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Your HVAC & Home Performance Marketing Plan

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This is the first in a series of posts during the arbitrarily-proclaimed Focus on Marketing Week. Check back each day this week for another marketing morsel.

Lead Soures

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What you’re missing in the furnace (or windows or solar or…) call

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missed opportunityIncreasingly contractors are sensing the tremendous opportunity to add a broader array of ...

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A lead by any other name…may still be a home performance lead

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Home Performance Leads Come in Many ShapesIn a several recent conversations with contractors, ...

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Reason #3 to Attend 2014

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At ACI  2014 Peter Troast riffs on social media and the internet in a home performance businessLooking to learn about ...

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“What’s Wrong With The Home-Energy Audit Industry?”

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That was the question on a recent industry forum, the gist being why home auditors are having a hard time breaking into the mainstream.

Well, I’m not sure I agree with the premise of the question. Some in ...

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Your Marketing Worked. You Got the Phone Call. Now What?

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A coffee-stained napkin is not the best CRM system!The phone rings! Congratulations, your marketing worked, and ...

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Guerrilla Marketing in Home Performance

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gorilla marketingNo, not Gorilla Marketing! Guerrilla Marketing, a concept I first discovered in a book by Jay Conrad Levinson, a book that ...

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