Some Marketing “Don’ts” For Home Performance Contractors

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reasons people callDon’t expect the words “home performance” to make your phone ring. People don’t know what home performance is. ...

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Your HVAC & Home Performance Marketing Plan

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This is the first in a series of posts during the arbitrarily-proclaimed Focus on Marketing Week. Check back each day this week for another marketing morsel.

Lead Soures

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Not in a Home Performance Peer Group? You’re Missing Out!

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Dog Pack“What sort of gross margins should I expect from our insulation division?”

“How ...

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Grow leaders: ask your team questions, let them solve problems

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Do you want a high performing team? One important step to take is to stop doing their work for them.

For many managers, the first inclination is to tackle every problem. And if an ...

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Q1 is Done. How are You Doing?

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March just ended. And if you’re like most contractors, whose fiscal year matches the calendar year, so ends the first quarter.

How are you doing? Have you looked? You ought to be doing this AT LEAST monthly, ...

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#homeperformance #businessperformance disconnect

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TreadmillThere’s a funny–in a sad way, not a haha way–disconnect in the “home performance” industry.

Many practitioners tout the importance of solid training, analyzing ...

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“Pay-for-performance” won’t save a poorly run business

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At the ACI Regional Conference this week in Sacramento, there was a session on “pay-for-performance” and some discussion about it in the halls and trade show floor. This has the potential to focus programs ...

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What are your home performance business KPIs?

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OK, contractors, how do you measure the health of your business and whether your on track to meet your goals or in danger of closing down the doors? How do you know whether your business is ...

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What are the Critical KPIs in Your Home Performance Business?

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Tracking sales performanceOK, contractors, how do you measure the health of your business and whether your on track to meet your goals or in danger of ...

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3 Common Home Performance Contracting Mistakes

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Home Performance is a tough business. It can also be very rewarding—on many levels—when done right. Done right. There is a tendency in our industry to focus on the technical side. This is understandable, especially since we’re ...

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