Comfortable, quiet, dust-free: qualities that people care about

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You’ve heard me talk about it again and again. The market–most consumers–aren’t as passionate about the energy performance of buildings, of homes, as you and me are. And for far too long we’ve ...

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Build Value (from both sides of the equation) to Drive Sales

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value benefit cost

If you can’t build and sell value, you have to ...

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Sell the Solution…

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Sell The Solution

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Program Mistake: Thinking Energy Savings Drive Home Improvements

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Mona_LisaYes, energy-efficiency programs are intended to save energy. The goal, however, shouldn’t be confused with the ...

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