Moments of Truth

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helping hand up a rockEverything you do is either going to help your marketing or hurt it. Likewise, everything you do is either ...

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Building Quality with Intention

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Quality - Foster QuoteQuality doesn’t come from an inspection after the work is done. Instead, it is built in, from the beginning.

It ...

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Customer Service Matters

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No Booties - mud copyYes, you can air seal around a flue pipe with world-class quality. But that alone isn’t going to ...

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Even in the Efficiency World, Quality is NOT Unidimensional

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Quality = Energy Savings. Or, more refined, Quality = Energy Savings v. Savings Prediction. So proclaim the efficiency elite.

Now you won’t find me arguing against either energy savings, or savings delivered v. savings predicted ...

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Hang ’em High

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hang-em-highTalk to the good contractors, and they’ll generally tell you that it’s OK to set the bar high. Use high standards (but

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