Hurry! Don’t Miss the 2016 ACI Conference in Austin!

Posted by: Mike Rogers

I’ve said it before, I’ll say it again. For 30 years, ACI has been the best national conference and gathering in North America for those in the home energy retrofit industry. And the 2016 ACI National Home Performance Conference, April 4-7, in Austin, Texas is going to be a doozy!

Must See / Must Do!

The Interview Sessions: Insights from …

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2

MAR

0

Uncategorized

2016, ACI, conference, Home Performance, HPC, scholarship

HPC Offers Scholarships to Amp Up Diversity and Fresh Thinking at ACI Conference

Posted by: Mike Rogers

For 30 years, ACI has been the best conference and gathering in North America for those in the home energy retrofit industry. Now, the Home Performance Coalition (HPC) is offering 75 scholarships to attend the 2016 ACI National Home Performance Conference, April 4-7, in Austin, Texas. HPC will award these scholarships will be awarded to small contractors, underrepresented populations, …

Who runs your business? You? Or “the program”?

Posted by: Mike Rogers

This week, I’ve been thinking about one of my 2016 predictions, namely that we’re going to see some home performance contractors closing up shop this year. And I’m also looking ahead to next month at the ACI New York Regional Home Performance Conference in Saratoga next month.

One of the themes (and one …

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8

JAN

0

Contracting Business, Home Performance with Energy Star, Programs

contracting business, efficiency programs, home improvement, Home Performance with Energy Star, market, profitability, utility program

Moments of Truth

Posted by: Mike Rogers

Everything you do is either going to help your marketing or hurt it. Likewise, everything you do is either going to help you make your next sale or get in the way of that sale.

Your next hire.

How well you train them.

How they answer the phone.

Whether they drive on the flowers or not.

The quality of the air-sealing you do.

Whether …

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6

JAN

0

Contracting Business, Customer Service

Customer Service, LeBoeuf, marketing, moments of truth, quality, Sales, value

Who is home performance for?

Posted by: Mike Rogers

Is home performance only for people who call asking for “home performance”? Is home performance only for those participating in a utility program? Is home performance only for people who what cost-effective energy efficiency improvements?

Is home performance for anyone who has problems in their home and who would be happy if the problems went away? Is home performance for people who have …

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5

JAN

0

Contracting Business, Marketing, Programs

customers, Home Performance, marketing, segmentation

Part II: Outlook and Predictions for 2016

Posted by: Mike Rogers

Yesterday, I checked in on my assumptions for 2015. Today, I’m offering up my outlook for 2016 in the residential energy-efficiency and renewable-energy world (steering clear of presidential primary predictions!).

The first part is simple. I’m doubling down on the same predictions for 2015. Even those I didn’t get quite right! But with some twists. And I’ll …

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29

DEC

0

Contracting Business, Policy, Programs

2016, contracting, efficiency, energy, Home Performance, PACE, pay-for-performance, policy, predictions, programs, smart thermostats, solar, storage, trends

Part 1: How were my guesses for 2015?

Posted by: Mike Rogers

There’s no telling what is going to happen in that wacky Republican presidential primary contest (well—I am quite confident Donald Trump will continue his bluster-filled bullying and make some outrageous statements). But this week, I’ll make some guesses about the home performance market for 2016.

First, though, it seems only fair that I take a look back at Continue Reading →